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incentive travel

The Breeders Cup

Breeders’ Cup as a Travel Incentive

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group events

The Breeders’ Cup

Client Profile

NASDAQ listed, Online financial Services and Brokerage Firm

Program Solutions

VIP Travel

 

Issue

Client has an annual incentive travel promotion for institutional client production, and guests are absolutely the most discriminating when it comes to getting “the best” and exclusive experiences. Not only must the event itself be spectacular but the attention to detail must be flawless.  Aim of program is to create an annual sales incentive for qualification and support relationship development onsite.

Solution

Breeders’ Cup and Kentucky Derby packages
Leveraging its unique network of relationships and experiences, LoyalNation secured seating, exclusive horse farm tours, luxurious accommodations, private transportation, professional onsite support and more to repeatedly insure an absolutely top shelf experience for the client and their guests. On top of attending the pinnacles of horse racing events, guests experienced the Breeder’s Cup and the Kentucky Derby with the complete accompaniment of amenities and attention to details that one would expect when traveling with celebrities and “insiders”. For years deemed the sport of kings, horse racing is the ultimate experience for groups desiring to mingle with the upper echelon of society while experiencing a memorable event and the thrills of sport.

Results

Client has seen deepening of relationships from the experiences and from that greater wallet share with clients, attending horse racing series of events for past three years and running.

Quote / Final Statement

“The event was a blast! Can’t wait to do it again. We enjoyed meetings with and rewarding our large clients that way and I expect we will continue to do so in the future. You have been GREAT as always… quick to reply and a pleasure to work with!” – J.W., SVP Institutional Investments


 

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